BIENESTAR is a unique non-profit social service organization dedicated to positively impacting the health and well-being of the Latino community and other underserved communities in Southern California. Founded in 1989, the organization uses an innovative and compassionate peer-to-peer model that is 100% culturally relevant to its constituents. Clients are met with understanding and acceptance that builds trust and fosters a unique sense of family.
BIENESTAR is an expert voice on emerging health issues. Key to its success is health education and awareness regarding HIV/AIDS, substance abuse and drug prevention. It primarily targets the Latino gay, lesbian, bi-sexual and transgender segments of the community. BIENESTAR’s approach empowers its clients to improve their physical and mental health and become productive members of society.
Take a look at some of the ads I created for the organization. They will be in college campus magazines, newspapers and websites, all throughout southern california. Most college students lives are such a blur and grabbing there attention, even for a second can be challenging this is why I chose to use bright and bold colors with tons of contrast. The ad will completely jump of the page or website.
-Camrin William
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