Baby Carrots in Disguise!

Crispin Porter + Boguskyhas launched a new campaign to make baby carrots as appealing as their junkier counterparts. The campaign tag openly announces the strategy: "Baby Carrots: Eat 'em like Junk Food." Crispin has designed new types of packaging mimicking that of carrots' greasier snack brethren. It also created a website, a soon-to-launch iPhone app and spots, set to break on September 7. This fall will also see the release of an online series on YouTube, The Late Shift w/ Chip & Abdul.